Price sensitivity of alternative fuels
I want to share a reader comment on the WVO Retailers Suspending Service post.
We have a company in Southern California that collects, filters and sells WVO and were also surprised at the price sensitivity our customers have for this product. For all of the environmental purist rhetoric it apparently still comes down to money talks for far to many folks. It’s enough to make me want to rethink our business model. Let someone else fight the global warming problem.
In my experience, this is sad but true. There is a core of vegcar (and other alternative fueled vehicle) owners who are willing to pay a little more to help reduce their carbon footprint. Putting green (energy) ahead of green (backs), if you will. Most people, however, are motivated by price. This is why I believe that we are only going to see significant change in energy consumption in this country, when one of the following happens:
- Gasoline is back above $4 per gallon
- Alternative fuels become cheaper than gas/diesel at the pump
- The air is no longer breathable
| Categories: 300d, Misc., cold start, diesel, svo, taxes, wvo // | Add Comment » |



